The XXIII Super Bowl unfolded on January 22, 1989, at the Joe Robbie Stadium in Miami Gardens, Florida. The clash featured the Cincinnati Bengals and the San Francisco 49ers. The game concluded with a final score of 20-16 for the 49ers. The title of MVP was awarded to San Francisco wide receiver Jerry Rice. Billy Joel delivered the rendition of the National Anthem. The Half-Time Show featured ‘Be Bop Bamboozled’, a group of Florida-area dancers and performers. NBC broadcasted the XXIII Super Bowl to more than 81 thousand viewers. The cost for a 30-second spot reached $675,000 with commercials from Budweiser, American Express, Masterlock, and Coke.