The Super Bowl XV was played on January 25, 1981, at the Louisiana Superdome in New Orleans. The game featured the Oakland Raiders versus the Philadelphia Eagles, with the Raiders winning 27-10. Oakland Raiders linebacker Rod Martin intercepted Eagles quarterback Ron Jaworski's first pass, setting up a crucial early touchdown. Kenny King's 80-yard touchdown reception from Jim Plunkett set a Super Bowl record for the longest scoring play. Helen O'Connell performed the National Anthem, and the halftime show was presented by Jim Skinner Productions featuring a Mardi Gras Festival. NBC broadcast the game to 68.29 million viewers and a 44.4 Nielsen rating. Advertisers 'Miller,' 'Pabst Blue Ribbon beers, Polaroid, Master Lock, and Coca-Cola paid up to $324,000​​ for a 30-second commercial spot.