Super Bowl I occurred on January 15, 1967, at the LA Coliseum in Los Angeles, California. It was broadcast by NBC and CBS, except within a radius of 75 miles from the stadium, as the league believed that televising the game locally would reduce ticket sales. Over 50 million people watched the game, which helped legitimize the American Football League (AFL), which had merged with the National Football League (NFL) just a year earlier. The Green Bay Packers, led by coach Vince Lombardi and quarterback Bart Starr, emerged as champions, defeating the Kansas City Chiefs 35-10. Bart Starr was named MVP after completing 16 of his 23 passes for 250 yards and two touchdowns. Each player on the winning team received $15,000. The game featured marching bands from the University of Arizona and Grambling State University. A 30-second ad spot cost an average of $37,500. Companies such as Ford, Chrysler, RCA, RJ Reynolds Tobacco, McDonald's, and Budweiser were the first to purchase air time for advertising.