The original Barbie logo was designed by Ruth Handler and unveiled in 1959 along with the doll. It featured a delicate script font and a soft pink logo color palette. From 1975 to 1991, to modernize the brand, a bold and more contemporary typeface was introduced to represent a shift from the original softness to project a strong, modern identity. The 90s saw an edgier, bolder design that symbolized the brand’s roots in the fashion industry. In 1999, the logo returned to its original script font but was angled like a signature—this fusion of the old and the new served to celebrate the brand’s history. The short-lived redesign of 2004-2005 introduced the iconic bright pink, paired with a flower symbol on top of the 'i'. From 2005 to 2009, it focused on simplicity and boldness. The design was stripped back, featuring a heavier font and shedding any additional elements, signaling a desire for a more straightforward brand message.