In 2014, the 'Sports Illustrated Barbie' was featured on the cover of Sports Illustrated as part of Mattel's campaign 'Unapologetic' following a renewed controversy over Barbie's effect on body image after an artist posted pictures of the more robust physique the doll would have if she had the figure of an average 19-year-old. The message aimed to promote empowerment for women and featured Barbie alongside supermodels like Christie Brinkley and Brooklyn Decker. As part of the campaign, there was a kick-off event at the Sports Illustrated Swimsuit Beach House on February 18, 2014, in New York. A billboard featuring Barbie was placed in Times Square in New York, and people could share their thoughts on Twitter using the hashtag #unapologetic. Barbie also appeared on the cover of 1,000 issues in an advertising cover wrap for the New York Toy Fair.