Now Showing: Doll 1

The first doll of the Styled by Design series, created by designer Suim Noh, a Lead Product Designer at Mattel, is Inspired by fashion illustrations from the 1970s. The doll is part of the 'Barbie Signature' collection, giving members a priority window (usually 48 hours before non-members) to purchase exclusive dolls promoted on MattelCreations.com. The doll was released on March 22 with a $100 price tag.