Italian luxury fashion house Moschino's collaboration with Mattel in 2015, embodying head designer Jeremy Scott's signature style, marked a significant departure from traditional Barbie designs, In dressing the doll in a miniature version of Scott's runway collection, Moschino envisioned infusing an avant-garde aesthetic into Barbie's world to break down the stereotypes attributed to the stereotypical Barbie. Priced at $150, the limited edition was sold in 1 hour. To promote the new look, a video featured an eight-year-old boy in the ad raving about the new @moschino doll, which caused controversy and debate. Following the impressive sales of the first version, a second collaboration brought 'Barbie And Ken In Moschino' in 2016 and the Met Gala Barbie in 2019.