Now Showing: 'Barbie Movie Star'

In January 2024, Mattel launched a collection of four new dolls, each with a specific role in the movie-making industry. The collection includes the 'Barbie Studio Executive,' 'Barbie Director,' 'Movie Star,' and 'Cinematographer.' Each doll has a professional outfit and accessories relevant to their respective jobs. The dolls also have different body types, with the executive in the original shape, the director in the tall variant, the curvy movie Star, and the petite cinematographer. The release of these new dolls follows the success of 'Barbie- the movie's director, Greta Gerwig, who achieved the most significant opening weekend earnings for a solo female filmmaker. She also received nominations and awards in several categories within the film industry.